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MIS 600 Topic 8 Discussions GCU

MIS 600 Topic 8 DQ 1

In order to identify a target demographic for a credit card, your analysis results show that you will only receive a high initial return by marketing to low-income families with a high debt-to-income ratio. The data also state that those in this demographic tend to lose their homes after their debt-to-income ratio goes above the point to which you are planning to market. Should you market to this group knowing this information? What are potential implications in either case?

MIS 600 Topic 8 DQ 2

Identify a current event involving the perception of unethical data storage or data management. Describe why the perception potentially exists and whether or not you agree.

 

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MIS 600 Topic 8 Discussions GCU

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